Hostelling
International
USA
Identity Design
Hostelling International is an 80 year old nonprofit organization with a single purpose, to bring people together through the discovery of travel. To promote their efforts here in the U.S. they wanted to appeal to a more youthful audience. We started by simplifying their identity and message by creating a cleaner, more refined version of their iconic logo. New secondary elements were also introduced in addition to an updated and energetic color palette, type treatment and photographic style.
